Page Labs is the research department of Page, focused on exploring and testing new methods in the field of digital marketing. Its main objective is to develop innovative products by combining different types of marketing strategies and modules creating new mash-ups.
Not just staying up to date with current technology trends, but also anticipating and preparing for the platforms and technologies of the future. Our focus is set on developing platforms that are at least two generations ahead, enabling us to provide cutting-edge solutions to our clients and stay ahead of our competition.
Page Labs conducts research in various areas such as web marketing, paid advertising, social media marketing, and the development of tools and microservices. The research team constantly strives to solve real-world problems in digital marketing and stay ahead of the latest trends.
One of the key offerings of Page Labs is the Ad Intelligence Database, which is a continuously updated database containing metrics and insights on various advertising campaigns. This allows Page users to optimize their ads and achieve more effective campaign results, without wasting time on manual optimization.
Another area of research for Page Labs is cross-platform funnels, which involves studying how different marketing channels and strategies can be combined to create more effective campaigns. These findings are then incorporated into the Ad Autopilot AID, an automated marketing tool developed by Page Labs.
In addition to research, Page Labs also launches sub-companies in specific industries such as transportation, education, and native marketing. These companies operate as Software as a Service (SaaS) or marketing partners, providing tailored solutions for their respective industries.
Overall, Page Labs is a forward-thinking research department that focuses on
Page Labs continuously explores and tests new methods in digital marketing. By staying at the forefront of industry trends, they can provide innovative solutions that may not be available through traditional marketing channels.
Page Labs heavily relies on data analysis and research to develop effective marketing strategies. The Ad Intelligence Database, for example, provides valuable insights and metrics for optimizing ad campaigns. This data-driven approach ensures that marketing efforts are based on solid information, increasing the chances of success.
Time and Cost Efficiency
With the Ad Autopilot AID and other tools developed by Page Labs, marketers can automate and streamline their campaigns. This saves time on manual optimization and reduces costs associated with trial and error approaches. The ability to quickly analyze and adapt campaigns based on real-time data also helps in maximizing efficiency.
Page Labs understands the importance of utilizing multiple marketing channels effectively. By studying cross-platform funnels, they can identify the most effective combination of channels and strategies. This integration helps in reaching a wider audience, increasing brand visibility, and driving better results.
Page Labs not only focuses on general digital marketing research but also launches sub-companies tailored